Pathway to Success

As a business owner you are asked to be a part of a lot of organizations and serve on a lot of committees that are a lot of fun and a great way to network, improve your local community and meet new clients, but one organization I am involved in is focused on creating an entrepreneurial environment to encourage new businesses in the community. As an entrepreneur myself this organization has a special place in my heart and I am so proud that Silverlight Marketing Group gets to be a sponsor of the organization and that I get to be so involved!!!

Grow Mid-Missouri is an organization that gives entrepreneurs the resources, tools, coaching, mentors, investors and so much more they need to be successful in business. One of the greatest aspects of this organization is the online tools that are available 24/7 to the entrepreneurs that take you through step-by-step from great idea to successful business! As a coordinator for the organization I already believe in the process, but in order to give everyone a first hand glance at how essential these steps are and how beneficial they can be to your business I have decided to go through the online program. Of course I have to take you with me on this journey.

I decided to take on this adventure, got started right away and completed Phase 1 of the Pathways. The pathways make it so easy because it gives you both guidance and asks you directed questions to help you do self reflection on your business, which can sometimes be a challenge. You start off by identifying the problem that your product or service solves. Then you write your business concept while keeping it concise, and finish up with a feasibility test of your idea. Once you complete phase 1 you get to your coach that will help you throughout the program. We have a great coach in Darrell Hampsten. If you want to find out a little more about him check out his LinkedIn page at

Now I am sure there are some of you that have said at this point that I know how to do that and I don’t need an online tool to help me. Well my response is that I have been in business for a three years now and I felt that it was very helpful to revisit some of those topics and I know it would have been extremely helpful when I was first getting started. These phases and steps in the online tool were developed by interviewing hundreds of successful entrepreneurs and asking them what steps they take when starting a business. They found that no matter what the business idea the steps were essentially the same! This is your blue print to success! If you want to join me on this journey and join the Grow Mid-Missouri community just go over to our website at You can also find us on Facebook and join our LinkedIn group!

I hope you will continue to follow me on my journey through Grow Mid-Missouri’s online pathways! Phase 2 is coming up and I am looking forward to completing it! If you have an idea that you would love to turn into a business join me and we can go through this together! You will have an amazing support system there for you every step of the way!


Kiersten O’Dell
Silverlight Marketing Group

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